TARGET: SAY IT AIN'T SO

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OH NO!! TARGET announced that it will be discontinuing 19 brands from their assortment - one of which is a personal fave. Yes- MOSSIMO is going bye-bye  *cue tears here*.  

And so is Merona.

And Target has already discontinued Cherokee and Circo. 

BUT have no fear because they are replacing these lines with 12 NEW brands!

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Mark Tritton, Target's executive VP and Chief Merchandising Officer says Target saw a "disconnect" between the changing face of their guests and it's existing assortment.

They are adding 12 new clothing, accessories and home decor brands answering the customer demand for increased options and in an effort to compete with Amazon: A New Day (womens apparel), Goodfellow & Co (menswear), JoyLab (edgy athleisure), and Project 62 (modern home decor line) are just a few lines to lookout for! 

 A NEW DAY

A NEW DAY

 PROJECT 62

PROJECT 62

Well, change isn't always bad and we are excited to see what these changes will bring.

Let's face it--this IS the store we go in to "grab one thing" and leave with 4 bags...and smile. 

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