Fitbox X Rebecca Minkoff


This past weekend, I had the absolute pleasure of attending the FITBOX brunch in Watermill, NY. This event took place on the wow-worthy Horning Estate (but that's for another blog-post).

Co-sponsored by W Hotels and SHAPE magazine, Rebecca Minkoff was the guest panelist for the "What She Said"  series moderated by SHAPE magazine's editor, Jennifer Barthole. In addition to talking about the inception and growth of her brand, Rebecca chatted about how her brand is moving forward with "smart", functional clothing and accessories.

Rebecca Minkoff is already known for having experience-driven brand stores that include smart mirrors in fitting rooms (I hope they make you look thin) and smart walls that suggest new styles when customers enter the store. Next up, she will soon add smart to her already stylish accessories with things like cell phone chargers hidden within tassels!

Go Rebecca! We at White Noise can't wait to see these!